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When we rebranded Proco Commodities, we knew that we wanted to create a brand that was different to its competition. A brand that really walked the walk, when it came to bringing the expertise of its staff to life.
In order to do that, we went on an ambitious programme of turning all our staff into bloggers, commentating on the topics and trends that were affecting the marketplace and their client and candidates.
We knew that when it came to the website, we needed to create a home for all this industry-leading content but in a way that was easily-searchable and didn’t make the site feel bloated with content. So, we went about creating a clean-looking site showing off the amazing imagery suite created by design and housing it in a very simple site architecture. The result is a clean, simple but sophisticated suite that shows that Proco Commodities are truly experts in their field.